Happy Munch Factory Micro Influencer Campaign
Happy Munch Factory wanted to get their feet wet as a new brand on social media, so we decided to dive into a micro-influencer campaign. We helped organize and craft a social media campaign on Instagram, TikTok, and Facebook that utilized user-generated content (UGC).
The Challenge
We needed to find influencers that would fit well with the Happy Munch brand. So that meant we needed to do some research on influencers that fit their buyer persona: younger female consumers interested in health and wellness, cooking, and shopping.
Our Solution
We landed on minisocial, a UGC platform that would help us find micro-influencers that fit the niche we were looking for. We crafted a creative brief with deliverables needed, tone of voice, and timelines for influencers. We provided that to minisocial and received a list of influencers we were able to work with and collaborate with for content. We also created a box with a postcard and some swag to send to the creators.
The Results
We received a ton of UGC content, from videos of recipes to day-in-the-life videos and the cutest pics! We promoted this content over the span of about six months and tagged the creators on Instagram, TikTok, and Facebook. This helped get Happy Munch's name out there and generate more followers and visits to their e-commerce store.
A note from the content specialist
This was the first influencer campaign that I got to be a part of, and both we and the client learned a lot from it. We knew that for such a fresh, new brand, UGC was going to play really well in our favor, as it does for so many B2C brands these days.
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