Citro Digital is proud to announce that in just one short year, we’ve won an ADDY! Our Naughty or Nice Quiz Voice Application Campaign took home a Silver this year. This prestigious award, hosted by the American Advertising Federation of the Greater Lehigh Valley, aims to recognize only the best creative advertising and marketing campaigns executed in the region each year.
Big winners! The American Advertising Federation of the Greater Lehigh Valley
, once again held their ADDY Awards, recognizing only the greatest of creative advertising and marketing ideas executed in the region in 2019. We entered our most recent integrated marketing campaign and came home with a Silver ADDY Award for the category “Advertising Industry Self-Promotion Integrated Campaign”. As a startup, we’ve brought all our previous career expertise together in one short year to earn this acknowledgment.
The integrated marketing campaign that has us seeing silver centered around the launch of “Naughty or Nice Quiz,” a children's holiday voice application for Alexa and Google Home-enabled devices that received notoriety late last year, as highlighted in The Morning Call and various online podcasts. The campaign featured diverse elements including a landing page, a nonprofit campaign donation, and a social media campaign with a contest.
As a key component, the unique landing page displayed information about the skill/action including more about it, how to download, the nonprofits benefiting from the launch, and how to enter the giveaway. This was all wrapped up into an interactive design that encouraged the participant to choose if they should be on the naughty or nice list, with respective pages each with unique copy leading them to the sign-up form for the giveaway.
Those who entered the giveaway were in the running for either a Google Home Mini with an Otter Box Mickey Mouse case or an Amazon Echo Dot Kids voice assistant device. This giveaway was sprinkled across all Citro Digital’s social media platforms pointing entrants to two things - fill out the form to enter and download the voice app! With every entry, the user was asked to vote from a few nonprofits, with the winning nonprofit receiving $5,000 of marketing services. The Pediatric Cancer Foundation of the Lehigh Valley won by popular vote, whom Citro is closely working with to elevate the presence of their AmazonSmile Account.
All said and done, Citro is extremely proud to be able to serve our clients and be in the company of such awesome agencies. We look forward to even bigger wins at next year’s ADDY awards!